Recycling HEMA make up trays

For Dutch retail chain HEMA we’ve developed a closed-loop recycling solution for their discarded make up trays. By a custom production process, we recycled the old trays by shredding, pressing and folding into 2000 new trays. From old HEMA waste to new HEMA product. The recycling process gives the material an awesome speckle effect, with sometimes a colored dot from the make-up. You can find the recycled make-up trays in every HEMA store in Europe.


Old make tray becomes new tray


Showing closed loop recycling is possible


in all HEMA shops in Europe on display